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Best Practices: Twitter


Twitter is a very fast-paced social media platform, with Tweets consisting of 140 characters or less. Users have the ability to share photos, links, and videos inside Tweets, as well as Favorite and/or Retweet items. Twitter is an ideal platform for event promotion, quick announcements, and hashtag campaigns. In Creative Web Services, we've seen success using Twitter as a customer service tool for prospective students through our #ChatWKU Twitter Chat Series and for current students through social listening. Third-party apps like Hootsuite, Tweetdeck, and Sprout Social can be very helpful managing multiple Twitter accounts or hashtag campaigns. 

Once you're ready to start Tweeting, be sure to consider your...

Every tweet should have a clearly identifiable goal or purpose.  Ask yourself what are you trying to accomplish by tweeting this information.

Who is your audience and what are the chances they will see or engage with your message? Different audiences use different social media tools in unique ways. Consider the age and gender of your demographic when choosing which media will best suit your post/campaign. Twitter is a great place to interact with students.

Is your post regarding a date-specific event? Time of year, time of day, and frequency are important things to consider. If you are promoting an event, you don't want to put it out there too soon, too late, or post too often. A typical WKU student follows anywhere from 300 to 1,000 different Twitter accounts, so your message is likely to get lost in their feed. 

Posts that include photos or visuals are FOUR TIMES more likely to be clicked on and viewed! Include relevant, quality images with your posts to enhance audience engagement with your posts.

Keep things light & positive online. This includes language you use and the way you put yourself out there. Will your visitors understand your insider jargon or be offended by posts you intended to be humorous? Remember, at WKU we have many audiences.  Students, alumni, parents, donors, news media, fans, even community leaders.  Is your message appropriate for all of those audiences? Offer customer service and address customer needs, but know when to take a more serious conversation (or a conversation that may violate FERPA) offline. 

Twitter Image Sizing Guidelines

  • Profile Photo: 400 x 400 (Displays at 200 x 200.)
  • Header Photo: 1500 x 500
  • In-Stream Photo: 440 x 200 Minimum (2:1 ratio)

Adding a Twitter Timeline to Your Website

Your Twitter Timeline is the feed of all your account's tweets and re-tweets. It is useful to embed this feed into a website to increase social media visibility and show users that your department is active and engaging. The Twitter Help Center has easy to follow instructions on adding a Twitter Timeline to your website. Additionally, Web Services is available to assist. 

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            [title] => SERIES: Improving Web Content – Be User-Friendly
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            [comments] => https://wkusocial.blog.wku.edu/2018/02/27/web-series-4/#respond
            [pubDate] => 2018-02-27
            [date] => 2018-02-27
            [description] => This is the final entry in our blog series on improving web content in 2018. If you missed any of the previous posts, check them out on our main WKU Social blog. Over the past few weeks, we’ve shared ways to make your web content shine. We’ve covered the importance of great content, what students
            [summary] => This is the final entry in our blog series on improving web content in 2018. If you missed any of the previous posts, check them out on our main WKU Social blog. Over the past few weeks, we’ve shared ways to make your web content shine. We’ve covered the importance of great content, what students
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            [title] => SERIES: Improving Web Content – Keeping It Simple
            [link] => https://wkusocial.blog.wku.edu/2018/02/13/web-series-3/
            [comments] => https://wkusocial.blog.wku.edu/2018/02/13/web-series-3/#respond
            [pubDate] => 2018-02-13
            [date] => 2018-02-13
            [description] => This is the third post in our blog series on improving web content in 2018. If you haven’t already, go back and read our content marketing overview and learn what content needs to be on your site. Your website is the key marketing tool for recruiting students to attend WKU. However, research shows users only
            [summary] => This is the third post in our blog series on improving web content in 2018. If you haven’t already, go back and read our content marketing overview and learn what content needs to be on your site. Your website is the key marketing tool for recruiting students to attend WKU. However, research shows users only
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            [title] => SERIES: Improving Web Content – What Your Site Needs
            [link] => https://wkusocial.blog.wku.edu/2018/02/06/web-series-2/
            [comments] => https://wkusocial.blog.wku.edu/2018/02/06/web-series-2/#respond
            [pubDate] => 2018-02-06
            [date] => 2018-02-06
            [description] => This is the second post in our blog series on improving web content in 2018. If you missed the first post, read it here. Last week, we discussed why it is important for every department to have strong web content. Websites are the top way prospective students learn about a university or a program, and
            [summary] => This is the second post in our blog series on improving web content in 2018. If you missed the first post, read it here. Last week, we discussed why it is important for every department to have strong web content. Websites are the top way prospective students learn about a university or a program, and
            [wp_image] => https://wkusocial.blog.wku.edu/files/2018/02/2016.08.23_-first-day-features-lunch-_lemon-13.jpg
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            [title] => SERIES: Improving Your Web Content In 2018
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            [comments] => https://wkusocial.blog.wku.edu/2018/01/29/web-series-1/#respond
            [pubDate] => 2018-01-29
            [date] => 2018-01-29
            [description] => 2018 is shaping up to be a great year for digital marketing efforts at WKU. One of our biggest projects this year is transitioning interior websites on wku.edu into a new template format. We are excited about this new layout, not only for the improved visual appeal and additional capabilities made available in the template,
            [summary] => 2018 is shaping up to be a great year for digital marketing efforts at WKU. One of our biggest projects this year is transitioning interior websites on wku.edu into a new template format. We are excited about this new layout, not only for the improved visual appeal and additional capabilities made available in the template,
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            [title] => Engaging Your Audience with Facebook Live
            [link] => https://wkusocial.blog.wku.edu/2016/09/06/facebook-live/
            [comments] => https://wkusocial.blog.wku.edu/2016/09/06/facebook-live/#respond
            [pubDate] => 2016-09-06
            [date] => 2016-09-06
            [description] => Facebook Live debuted in April of 2016, and the company has been rolling out its feature for users and pages ever since. In a nutshell, “going live” on Facebook allows you to share a video feed in real time to your Facebook account or page. After the broadcast is finished, the video will be saved
            [summary] => Facebook Live debuted in April of 2016, and the company has been rolling out its feature for users and pages ever since. In a nutshell, “going live” on Facebook allows you to share a video feed in real time to your Facebook account or page. After the broadcast is finished, the video will be saved
            [wp_image] => 
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            [title] => Snapchat: How YOU Can Make the Most of the Popular Platform
            [link] => https://wkusocial.blog.wku.edu/2016/08/26/snapchat-how-you-can-make-the-most-of-the-popular-platform/
            [comments] => https://wkusocial.blog.wku.edu/2016/08/26/snapchat-how-you-can-make-the-most-of-the-popular-platform/#respond
            [pubDate] => 2016-08-26
            [date] => 2016-08-26
            [description] => As social media marketers, we love trying the latest and greatest social media trends. Then right after we finally master them, the masses have moved on to something else. A year ago, Snapchat was on the list of apps that had questionable staying power. However, current research is showing us that Snapchat is here to
            [summary] => As social media marketers, we love trying the latest and greatest social media trends. Then right after we finally master them, the masses have moved on to something else. A year ago, Snapchat was on the list of apps that had questionable staying power. However, current research is showing us that Snapchat is here to
            [wp_image] => https://wkusocial.blog.wku.edu/files/2016/08/WKU-Snapchat-e1472225550710.png
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    [6] => Array
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            [title] => Preparing for a New Academic Year with Instagram
            [link] => https://wkusocial.blog.wku.edu/2016/08/25/preparing-for-a-new-academic-year-with-instagram/
            [comments] => https://wkusocial.blog.wku.edu/2016/08/25/preparing-for-a-new-academic-year-with-instagram/#respond
            [pubDate] => 2016-08-25
            [date] => 2016-08-25
            [description] => Here in higher education, a new academic year can mean a fresh start for many things.  Perhaps you have implemented new programs, hired new employees or students, or maybe you are just looking for a fresh start with a new focus.  Whatever the case may be, now is a great time to put those changes into
            [summary] => Here in higher education, a new academic year can mean a fresh start for many things.  Perhaps you have implemented new programs, hired new employees or students, or maybe you are just looking for a fresh start with a new focus.  Whatever the case may be, now is a great time to put those changes into
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    [7] => Array
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            [title] => Visuals: Optimizing Images for the Greatest Impact on Social
            [link] => https://wkusocial.blog.wku.edu/2016/03/31/image-resizing/
            [comments] => https://wkusocial.blog.wku.edu/2016/03/31/image-resizing/#respond
            [pubDate] => 2016-03-31
            [date] => 2016-03-31
            [description] => We’ve mentioned before that including an image in your social media posts can increase engagement up to 400%. People are visual creatures! Images and graphics allow you to appeal to that visual nature. One problem our clients run into often is sizing and resizing images. How do you know what sizes to use? What steps
            [summary] => We’ve mentioned before that including an image in your social media posts can increase engagement up to 400%. People are visual creatures! Images and graphics allow you to appeal to that visual nature. One problem our clients run into often is sizing and resizing images. How do you know what sizes to use? What steps
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    [8] => Array
        (
            [title] => Twitter 101: Social Media Council Meeting, Part III
            [link] => https://wkusocial.blog.wku.edu/2016/02/29/twitter-101/
            [comments] => https://wkusocial.blog.wku.edu/2016/02/29/twitter-101/#respond
            [pubDate] => 2016-02-29
            [date] => 2016-02-29
            [description] => Twitter is where students are. That is a simple fact. Ask any WKU student what social media platform they use the most, and the answer is overwhelmingly Twitter. Students aren’t the only ones using Twitter though; the platform is popular with all demographics and is a great place to interact with your audience. Luckily, harnessing
            [summary] => Twitter is where students are. That is a simple fact. Ask any WKU student what social media platform they use the most, and the answer is overwhelmingly Twitter. Students aren’t the only ones using Twitter though; the platform is popular with all demographics and is a great place to interact with your audience. Luckily, harnessing
            [wp_image] => 
            [wp_big_image] => 
        )

    [9] => Array
        (
            [title] => Making the Most of Event Promotion: Social Media Council Meeting, Part II
            [link] => https://wkusocial.blog.wku.edu/2016/02/29/making-the-most-of-event-promotion-social-media-council-meeting-part-ii/
            [comments] => https://wkusocial.blog.wku.edu/2016/02/29/making-the-most-of-event-promotion-social-media-council-meeting-part-ii/#respond
            [pubDate] => 2016-02-29
            [date] => 2016-02-29
            [description] => Choosing how and when to market your event can be a bit complicated depending on how much advance notice you have and the scale of the event itself.  No matter the size, every event should have a corresponding communication plan.  These plans don’t have to be formal, but is a best practice to start thinking
            [summary] => Choosing how and when to market your event can be a bit complicated depending on how much advance notice you have and the scale of the event itself.  No matter the size, every event should have a corresponding communication plan.  These plans don’t have to be formal, but is a best practice to start thinking
            [wp_image] => 
            [wp_big_image] => 
        )

)

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 Last Modified 2/19/18