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Best Practices: LinkedIn


LinkedIn is a great networking resource for professionals. In addition to being an online résumé site, LinkedIn offers a variety of groups for associations and interests, pages for companies, and special tools for universities. LinkedIn is being used in the classroom more frequently each year; it's a great tool to prepare students for job finding after graduation.

When creating a LinkedIn profile, here are some things to consider:

Since LinkedIn is a professional networking site, and accounts are strongly related to places of employment, it is important that your profile photo is professional. We recommend using a professional headshot (request one through University Photography if you are faculty/staff)...and the #1 rule? No selfies! 

Your profile summary should be a brief overview of who you are as a professional: passions, achievements, interests, etc. Be sure to use relevant keywords so your profile appears in searches. Another tip? Fill out your profile using first-person voice.

Since your LinkedIn profile functions as an online résumé, don't be afraid to be precise with your job descriptions. Provide a wealth of detail, but we recommend using bullet points to keep a good flow. Incorporating links, presentations, or images of your work will help your profile stand out!

Your LinkedIn connections can endorse you for various skills (such as social media, public speaking, research, etc.). You can rearrange your endorsed skills on your profile however you see it: most-endorsed, most-relevant, alphabetical order... We recommend that the endorsements displayed on your profile are relevant to your current field of employment.

While LinkedIn is a great resource for networking, it's important to not add a new connection for the sake of numbers. Connect with coworkers, relevant colleagues in your sector, and anyone who can vouch for you professionally.

LinkedIn Image Sizing Information

  • Profile Picture: 400 x 400 (Use a professional photo.)
  • Background Image: 1584 x 396

Adding LinkedIn to Your Website

LinkedIn offers a few different Plugins as a way to incorporate your LinkedIn profile to your website. They offer instructions on incorporating these plugins on their developer website. Have questions? Feel free to contact Creative Web Services at any time! 

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            [title] => SERIES: Improving Web Content – Be User-Friendly
            [link] => https://wkusocial.blog.wku.edu/2018/02/27/web-series-4/
            [comments] => https://wkusocial.blog.wku.edu/2018/02/27/web-series-4/#respond
            [pubDate] => 2018-02-27
            [date] => 2018-02-27
            [description] => This is the final entry in our blog series on improving web content in 2018. If you missed any of the previous posts, check them out on our main WKU Social blog. Over the past few weeks, we’ve shared ways to make your web content shine. We’ve covered the importance of great content, what students
            [summary] => This is the final entry in our blog series on improving web content in 2018. If you missed any of the previous posts, check them out on our main WKU Social blog. Over the past few weeks, we’ve shared ways to make your web content shine. We’ve covered the importance of great content, what students
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    [1] => Array
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            [title] => SERIES: Improving Web Content – Keeping It Simple
            [link] => https://wkusocial.blog.wku.edu/2018/02/13/web-series-3/
            [comments] => https://wkusocial.blog.wku.edu/2018/02/13/web-series-3/#respond
            [pubDate] => 2018-02-13
            [date] => 2018-02-13
            [description] => This is the third post in our blog series on improving web content in 2018. If you haven’t already, go back and read our content marketing overview and learn what content needs to be on your site. Your website is the key marketing tool for recruiting students to attend WKU. However, research shows users only
            [summary] => This is the third post in our blog series on improving web content in 2018. If you haven’t already, go back and read our content marketing overview and learn what content needs to be on your site. Your website is the key marketing tool for recruiting students to attend WKU. However, research shows users only
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            [title] => SERIES: Improving Web Content – What Your Site Needs
            [link] => https://wkusocial.blog.wku.edu/2018/02/06/web-series-2/
            [comments] => https://wkusocial.blog.wku.edu/2018/02/06/web-series-2/#respond
            [pubDate] => 2018-02-06
            [date] => 2018-02-06
            [description] => This is the second post in our blog series on improving web content in 2018. If you missed the first post, read it here. Last week, we discussed why it is important for every department to have strong web content. Websites are the top way prospective students learn about a university or a program, and
            [summary] => This is the second post in our blog series on improving web content in 2018. If you missed the first post, read it here. Last week, we discussed why it is important for every department to have strong web content. Websites are the top way prospective students learn about a university or a program, and
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    [3] => Array
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            [title] => SERIES: Improving Your Web Content In 2018
            [link] => https://wkusocial.blog.wku.edu/2018/01/29/web-series-1/
            [comments] => https://wkusocial.blog.wku.edu/2018/01/29/web-series-1/#respond
            [pubDate] => 2018-01-29
            [date] => 2018-01-29
            [description] => 2018 is shaping up to be a great year for digital marketing efforts at WKU. One of our biggest projects this year is transitioning interior websites on wku.edu into a new template format. We are excited about this new layout, not only for the improved visual appeal and additional capabilities made available in the template,
            [summary] => 2018 is shaping up to be a great year for digital marketing efforts at WKU. One of our biggest projects this year is transitioning interior websites on wku.edu into a new template format. We are excited about this new layout, not only for the improved visual appeal and additional capabilities made available in the template,
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            [title] => Engaging Your Audience with Facebook Live
            [link] => https://wkusocial.blog.wku.edu/2016/09/06/facebook-live/
            [comments] => https://wkusocial.blog.wku.edu/2016/09/06/facebook-live/#respond
            [pubDate] => 2016-09-06
            [date] => 2016-09-06
            [description] => Facebook Live debuted in April of 2016, and the company has been rolling out its feature for users and pages ever since. In a nutshell, “going live” on Facebook allows you to share a video feed in real time to your Facebook account or page. After the broadcast is finished, the video will be saved
            [summary] => Facebook Live debuted in April of 2016, and the company has been rolling out its feature for users and pages ever since. In a nutshell, “going live” on Facebook allows you to share a video feed in real time to your Facebook account or page. After the broadcast is finished, the video will be saved
            [wp_image] => 
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            [title] => Snapchat: How YOU Can Make the Most of the Popular Platform
            [link] => https://wkusocial.blog.wku.edu/2016/08/26/snapchat-how-you-can-make-the-most-of-the-popular-platform/
            [comments] => https://wkusocial.blog.wku.edu/2016/08/26/snapchat-how-you-can-make-the-most-of-the-popular-platform/#respond
            [pubDate] => 2016-08-26
            [date] => 2016-08-26
            [description] => As social media marketers, we love trying the latest and greatest social media trends. Then right after we finally master them, the masses have moved on to something else. A year ago, Snapchat was on the list of apps that had questionable staying power. However, current research is showing us that Snapchat is here to
            [summary] => As social media marketers, we love trying the latest and greatest social media trends. Then right after we finally master them, the masses have moved on to something else. A year ago, Snapchat was on the list of apps that had questionable staying power. However, current research is showing us that Snapchat is here to
            [wp_image] => https://wkusocial.blog.wku.edu/files/2016/08/WKU-Snapchat-e1472225550710.png
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    [6] => Array
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            [title] => Preparing for a New Academic Year with Instagram
            [link] => https://wkusocial.blog.wku.edu/2016/08/25/preparing-for-a-new-academic-year-with-instagram/
            [comments] => https://wkusocial.blog.wku.edu/2016/08/25/preparing-for-a-new-academic-year-with-instagram/#respond
            [pubDate] => 2016-08-25
            [date] => 2016-08-25
            [description] => Here in higher education, a new academic year can mean a fresh start for many things.  Perhaps you have implemented new programs, hired new employees or students, or maybe you are just looking for a fresh start with a new focus.  Whatever the case may be, now is a great time to put those changes into
            [summary] => Here in higher education, a new academic year can mean a fresh start for many things.  Perhaps you have implemented new programs, hired new employees or students, or maybe you are just looking for a fresh start with a new focus.  Whatever the case may be, now is a great time to put those changes into
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    [7] => Array
        (
            [title] => Visuals: Optimizing Images for the Greatest Impact on Social
            [link] => https://wkusocial.blog.wku.edu/2016/03/31/image-resizing/
            [comments] => https://wkusocial.blog.wku.edu/2016/03/31/image-resizing/#respond
            [pubDate] => 2016-03-31
            [date] => 2016-03-31
            [description] => We’ve mentioned before that including an image in your social media posts can increase engagement up to 400%. People are visual creatures! Images and graphics allow you to appeal to that visual nature. One problem our clients run into often is sizing and resizing images. How do you know what sizes to use? What steps
            [summary] => We’ve mentioned before that including an image in your social media posts can increase engagement up to 400%. People are visual creatures! Images and graphics allow you to appeal to that visual nature. One problem our clients run into often is sizing and resizing images. How do you know what sizes to use? What steps
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    [8] => Array
        (
            [title] => Twitter 101: Social Media Council Meeting, Part III
            [link] => https://wkusocial.blog.wku.edu/2016/02/29/twitter-101/
            [comments] => https://wkusocial.blog.wku.edu/2016/02/29/twitter-101/#respond
            [pubDate] => 2016-02-29
            [date] => 2016-02-29
            [description] => Twitter is where students are. That is a simple fact. Ask any WKU student what social media platform they use the most, and the answer is overwhelmingly Twitter. Students aren’t the only ones using Twitter though; the platform is popular with all demographics and is a great place to interact with your audience. Luckily, harnessing
            [summary] => Twitter is where students are. That is a simple fact. Ask any WKU student what social media platform they use the most, and the answer is overwhelmingly Twitter. Students aren’t the only ones using Twitter though; the platform is popular with all demographics and is a great place to interact with your audience. Luckily, harnessing
            [wp_image] => 
            [wp_big_image] => 
        )

    [9] => Array
        (
            [title] => Making the Most of Event Promotion: Social Media Council Meeting, Part II
            [link] => https://wkusocial.blog.wku.edu/2016/02/29/making-the-most-of-event-promotion-social-media-council-meeting-part-ii/
            [comments] => https://wkusocial.blog.wku.edu/2016/02/29/making-the-most-of-event-promotion-social-media-council-meeting-part-ii/#respond
            [pubDate] => 2016-02-29
            [date] => 2016-02-29
            [description] => Choosing how and when to market your event can be a bit complicated depending on how much advance notice you have and the scale of the event itself.  No matter the size, every event should have a corresponding communication plan.  These plans don’t have to be formal, but is a best practice to start thinking
            [summary] => Choosing how and when to market your event can be a bit complicated depending on how much advance notice you have and the scale of the event itself.  No matter the size, every event should have a corresponding communication plan.  These plans don’t have to be formal, but is a best practice to start thinking
            [wp_image] => 
            [wp_big_image] => 
        )

)

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 Last Modified 2/19/18