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Best Practices: Facebook


Facebook is one of the main social media platforms used by departments at WKU. It is a great place to publicize events, share photos, and relay news. Facebook Pages enable longer, more meaningful conversations with users, and analytic data ("Insights") built in to each Page provides managers a wealth of information. Use this page as a guide to maintaining your department's Facebook Page.

Before you start posting, make sure you've considered your...

Every post should have a clearly identifiable goal or purpose.  Ask yourself what are you trying to accomplish by posting this item.

Who is your audience and what are the chances they will see or engage with your message? Different audiences use different social media tools in unique ways. Consider the age and gender of your demographic when choosing which media will best suit your post/campaign. Facebook Pages are a great place to engage with non-traditional students, adult learners, parents, and alumni.

Is your post regarding a date-specific event? Time of year, time of day, and frequency are important things to consider. If you are promoting an event, you don't want to put it out there too soon, too late, or post too often.  Again, different audiences consume social content in different ways, so you will want to be sure to put your message out there when they have the highest likelihood of seeing and engaging with your message. Check Facebook Insights for your page to see when your fans will most likely see your message.

Posts that include photos or visuals are FOUR TIMES more likely to be clicked on and viewed! Include relevant, quality images with your posts to enhance audience engagement with your posts.

Keep things light & positive online. This includes language you use and the way you put yourself out there. Will your visitors understand your insider jargon or be offended by posts you intended to be humorous? Remember, at WKU we have many audiences.  Students, alumni, parents, donors, news media, fans, even community leaders.  Is your message appropriate for all of those audiences? Offer customer service and address customer needs, but know when to take a more serious conversation (or a conversation that may violate FERPA) offline. 

Facebook Image Sizing Information

  • Profile Picture: 180 x 180
  • Cover Photo: 820 x 312
  • Shared Image/Link: 612 x 612*

Facebook recommends a range of other sizes for shared images/links. However, we've found that using images sized to 612 x 612 enables cross-platform sharing without adjustments and a unified message.


Embedding a Facebook Page into Your Website

Embedding a Facebook Page Feed into your website is a great way to enable visitors to visit and interact with your Facebook presence without having to leave your site. Facebook's Developer Page has detailed instructions on setting up such a feed. Additionally, Web Services is always available to assist. 

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            [title] => SERIES: Improving Web Content – Be User-Friendly
            [link] => https://wkusocial.blog.wku.edu/2018/02/27/web-series-4/
            [comments] => https://wkusocial.blog.wku.edu/2018/02/27/web-series-4/#respond
            [pubDate] => 2018-02-27
            [date] => 2018-02-27
            [description] => This is the final entry in our blog series on improving web content in 2018. If you missed any of the previous posts, check them out on our main WKU Social blog. Over the past few weeks, we’ve shared ways to make your web content shine. We’ve covered the importance of great content, what students
            [summary] => This is the final entry in our blog series on improving web content in 2018. If you missed any of the previous posts, check them out on our main WKU Social blog. Over the past few weeks, we’ve shared ways to make your web content shine. We’ve covered the importance of great content, what students
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            [title] => SERIES: Improving Web Content – Keeping It Simple
            [link] => https://wkusocial.blog.wku.edu/2018/02/13/web-series-3/
            [comments] => https://wkusocial.blog.wku.edu/2018/02/13/web-series-3/#respond
            [pubDate] => 2018-02-13
            [date] => 2018-02-13
            [description] => This is the third post in our blog series on improving web content in 2018. If you haven’t already, go back and read our content marketing overview and learn what content needs to be on your site. Your website is the key marketing tool for recruiting students to attend WKU. However, research shows users only
            [summary] => This is the third post in our blog series on improving web content in 2018. If you haven’t already, go back and read our content marketing overview and learn what content needs to be on your site. Your website is the key marketing tool for recruiting students to attend WKU. However, research shows users only
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            [title] => SERIES: Improving Web Content – What Your Site Needs
            [link] => https://wkusocial.blog.wku.edu/2018/02/06/web-series-2/
            [comments] => https://wkusocial.blog.wku.edu/2018/02/06/web-series-2/#respond
            [pubDate] => 2018-02-06
            [date] => 2018-02-06
            [description] => This is the second post in our blog series on improving web content in 2018. If you missed the first post, read it here. Last week, we discussed why it is important for every department to have strong web content. Websites are the top way prospective students learn about a university or a program, and
            [summary] => This is the second post in our blog series on improving web content in 2018. If you missed the first post, read it here. Last week, we discussed why it is important for every department to have strong web content. Websites are the top way prospective students learn about a university or a program, and
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            [title] => SERIES: Improving Your Web Content In 2018
            [link] => https://wkusocial.blog.wku.edu/2018/01/29/web-series-1/
            [comments] => https://wkusocial.blog.wku.edu/2018/01/29/web-series-1/#respond
            [pubDate] => 2018-01-29
            [date] => 2018-01-29
            [description] => 2018 is shaping up to be a great year for digital marketing efforts at WKU. One of our biggest projects this year is transitioning interior websites on wku.edu into a new template format. We are excited about this new layout, not only for the improved visual appeal and additional capabilities made available in the template,
            [summary] => 2018 is shaping up to be a great year for digital marketing efforts at WKU. One of our biggest projects this year is transitioning interior websites on wku.edu into a new template format. We are excited about this new layout, not only for the improved visual appeal and additional capabilities made available in the template,
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            [title] => Engaging Your Audience with Facebook Live
            [link] => https://wkusocial.blog.wku.edu/2016/09/06/facebook-live/
            [comments] => https://wkusocial.blog.wku.edu/2016/09/06/facebook-live/#respond
            [pubDate] => 2016-09-06
            [date] => 2016-09-06
            [description] => Facebook Live debuted in April of 2016, and the company has been rolling out its feature for users and pages ever since. In a nutshell, “going live” on Facebook allows you to share a video feed in real time to your Facebook account or page. After the broadcast is finished, the video will be saved
            [summary] => Facebook Live debuted in April of 2016, and the company has been rolling out its feature for users and pages ever since. In a nutshell, “going live” on Facebook allows you to share a video feed in real time to your Facebook account or page. After the broadcast is finished, the video will be saved
            [wp_image] => 
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            [title] => Snapchat: How YOU Can Make the Most of the Popular Platform
            [link] => https://wkusocial.blog.wku.edu/2016/08/26/snapchat-how-you-can-make-the-most-of-the-popular-platform/
            [comments] => https://wkusocial.blog.wku.edu/2016/08/26/snapchat-how-you-can-make-the-most-of-the-popular-platform/#respond
            [pubDate] => 2016-08-26
            [date] => 2016-08-26
            [description] => As social media marketers, we love trying the latest and greatest social media trends. Then right after we finally master them, the masses have moved on to something else. A year ago, Snapchat was on the list of apps that had questionable staying power. However, current research is showing us that Snapchat is here to
            [summary] => As social media marketers, we love trying the latest and greatest social media trends. Then right after we finally master them, the masses have moved on to something else. A year ago, Snapchat was on the list of apps that had questionable staying power. However, current research is showing us that Snapchat is here to
            [wp_image] => https://wkusocial.blog.wku.edu/files/2016/08/WKU-Snapchat-e1472225550710.png
            [wp_big_image] => https://wkusocial.blog.wku.edu/files/2016/08/WKU-Snapchat-e1472225550710.png
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    [6] => Array
        (
            [title] => Preparing for a New Academic Year with Instagram
            [link] => https://wkusocial.blog.wku.edu/2016/08/25/preparing-for-a-new-academic-year-with-instagram/
            [comments] => https://wkusocial.blog.wku.edu/2016/08/25/preparing-for-a-new-academic-year-with-instagram/#respond
            [pubDate] => 2016-08-25
            [date] => 2016-08-25
            [description] => Here in higher education, a new academic year can mean a fresh start for many things.  Perhaps you have implemented new programs, hired new employees or students, or maybe you are just looking for a fresh start with a new focus.  Whatever the case may be, now is a great time to put those changes into
            [summary] => Here in higher education, a new academic year can mean a fresh start for many things.  Perhaps you have implemented new programs, hired new employees or students, or maybe you are just looking for a fresh start with a new focus.  Whatever the case may be, now is a great time to put those changes into
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    [7] => Array
        (
            [title] => Visuals: Optimizing Images for the Greatest Impact on Social
            [link] => https://wkusocial.blog.wku.edu/2016/03/31/image-resizing/
            [comments] => https://wkusocial.blog.wku.edu/2016/03/31/image-resizing/#respond
            [pubDate] => 2016-03-31
            [date] => 2016-03-31
            [description] => We’ve mentioned before that including an image in your social media posts can increase engagement up to 400%. People are visual creatures! Images and graphics allow you to appeal to that visual nature. One problem our clients run into often is sizing and resizing images. How do you know what sizes to use? What steps
            [summary] => We’ve mentioned before that including an image in your social media posts can increase engagement up to 400%. People are visual creatures! Images and graphics allow you to appeal to that visual nature. One problem our clients run into often is sizing and resizing images. How do you know what sizes to use? What steps
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    [8] => Array
        (
            [title] => Twitter 101: Social Media Council Meeting, Part III
            [link] => https://wkusocial.blog.wku.edu/2016/02/29/twitter-101/
            [comments] => https://wkusocial.blog.wku.edu/2016/02/29/twitter-101/#respond
            [pubDate] => 2016-02-29
            [date] => 2016-02-29
            [description] => Twitter is where students are. That is a simple fact. Ask any WKU student what social media platform they use the most, and the answer is overwhelmingly Twitter. Students aren’t the only ones using Twitter though; the platform is popular with all demographics and is a great place to interact with your audience. Luckily, harnessing
            [summary] => Twitter is where students are. That is a simple fact. Ask any WKU student what social media platform they use the most, and the answer is overwhelmingly Twitter. Students aren’t the only ones using Twitter though; the platform is popular with all demographics and is a great place to interact with your audience. Luckily, harnessing
            [wp_image] => 
            [wp_big_image] => 
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    [9] => Array
        (
            [title] => Making the Most of Event Promotion: Social Media Council Meeting, Part II
            [link] => https://wkusocial.blog.wku.edu/2016/02/29/making-the-most-of-event-promotion-social-media-council-meeting-part-ii/
            [comments] => https://wkusocial.blog.wku.edu/2016/02/29/making-the-most-of-event-promotion-social-media-council-meeting-part-ii/#respond
            [pubDate] => 2016-02-29
            [date] => 2016-02-29
            [description] => Choosing how and when to market your event can be a bit complicated depending on how much advance notice you have and the scale of the event itself.  No matter the size, every event should have a corresponding communication plan.  These plans don’t have to be formal, but is a best practice to start thinking
            [summary] => Choosing how and when to market your event can be a bit complicated depending on how much advance notice you have and the scale of the event itself.  No matter the size, every event should have a corresponding communication plan.  These plans don’t have to be formal, but is a best practice to start thinking
            [wp_image] => 
            [wp_big_image] => 
        )

)

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 Last Modified 2/19/18