Alicia Carter graduated from WKU in May of 2007 with a Bachelor of Arts in Public Relations. She began her career as Marketing Director for Downing-McPeak Vision Centers, which is McPeak Vision Partners today. In this role, she was responsible for overseeing strategic marketing and communications for the ophthalmology practice as well as one-on-one community relations with referring doctors.
Carter was named Marketing and Web Services Coordinator for WKU in August 2010. Working under the Director of Marketing, she coordinates institutional marketing and branding efforts along with the web strategy for WKU. She also offers marketing and web consultations to units and departments across WKU’s campus.
Carter is a 2017 graduate of Leadership Bowling Green and is an active member of the Professional Marketing Association of Bowling Green.