- Author: WKU SBDC
- Author: Thursday, March 10th, 2016
March 2016 Newsletter - WKU Small Business Development Center
What Are the Odds?
BY: MILLER SLAUGHTER
March Madness is quickly approaching, and if you are a fan of NCAAM Basketball, you know who Warren Buffett is, seeing at he commonly promises a large cash payout to any individual who can predict the perfect NCAAM tournament bracket. So far, no one has come close. Do you know what the odds are in picking the perfect bracket? 1 in 1.9 QUINTILLION. Most likely, none of you reading this article will find success in playing those odd. But would you take the odds of the University of Kentucky winning the NCAAM National Championship? As of 4/4/16, they are 11/1, or 8.3%. What are the odds of Isaiah Briscoe making a free throw? Unfortunately, it’s only 42.1% chance of a successful free throw. What are the odds of Tyler Ulis staying at Kentucky next year? I’m pretty sure no one would take those odds…
What about your business venture? What are the odds of success for your business? Would you like to improve those odds? We here at the WKU SBDC would love to talk to you about improving your odds of success. That might be done through market research, business plan development, marketing plans, financial projections, feasibility studies, or general one-on-one coaching. The best way to improve your odds of business success to be better prepare yourself as the business owner. Through the Small Business Development Center, we can help better prepare you as an owner and give you free, confidential advice to better your skillset as an entrepreneur. Give us a call and we would be happy to assist you.
Business in The Know
The #1 Way to Improve SEO
BY: NATHAN LEE
When we talk about Search Engine Optimization, or SEO, we are really talking about is being found when people search online. This is something that most people think of in a national setting, but it is a vital importance for a small local business, because your small local community will be doing online searches.
SEO is making sure attributes you put into your webpage and things you do in connection with your web presence is all tied together to make you relevant on the web. As a business you want to be found on the web, and the idea of creating relevance for your business when people search is precisely what SEO is.
Now when we say “get found on the web,” we really mean Google. Of course, there are other search engines people use: Bing, Yahoo, Ask Jeeves (do people still use that?). The truth is that over 97% of all online searches are being done on Google, so it is a vital importance to know how Google ranks websites.
In actuality, no one knows 100% the algorithm Google uses to rank websites higher than others. But experts do know of some actions businesses can do to help increase their SEO. The best way to improve SEO for your business is by writing good content! By content, we do not mean copying and pasting from other sources. We mean unique, original work created by you. Google is looking for something on your website that cannot be found on any other site. What does good meaningful content look like?
- Content should be understood – All text on your webpage should be conversational. You should not use big words. Google does not want a college paper. The perfect grade level of simplicity should be between a 4th – 6th grade reading level.
- Content should be updated – Making changes to your webpage every day doesn’t necessarily improve your SEO. But rather adding new content and pages. That is why Blog sites do well with updated content; it is new text.
- Content should be unique – Google will know if you have copied and pasted from another website. Even if the content is the best content ever, if it is copied, Google will penalize you for it. Even things as copying item descriptions from your vendors will hurt your SEO.
There is a lot to do when it comes to SEO and online marketing. We strongly suggest you contact your local Small Business Development Center to get help. The SBDC can give you some great advice and resources for your marketing needs. We do not know all the answers to online marketing, but we can give you some great advice and get you going in the right direction to increase your exposure and sales revenue. The WKU SBDC services South Central Kentucky and can be reached at 270-745-1905.
Small Business of the Month
Bowling Green, KY
Edible Arrangements in Bowling Green, Kentucky first opened in February 2016. Ever since, they have been helping people in our local community celebrate. Their fruit arrangements and gifts are always freshly-crafted using fruit that's grown and picked to their Fruit Expert standards. And, they have the best variety of gourmet chocolate Dipped Fruit, too!
Did you know Edible Arrangements also has fresh fruit treats you can enjoy on-the-go?! Stop by today and grab a fruit salad, fruit parfait, Edible Pops, or any one of their other delicious fresh fruit snacks! If you need a birthday gift, wedding favors, a holiday centerpiece, or even a little something just because, give them a call at 270-495-4950 -- one of their Fruit Experts will be happy to help.
WKU Small Business Development Center
2413 Nashville Rd, Bowling Green, KY 42101