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M.S. in Recreation and Sport Administration with a concentration in Sport Media & Branding


The online Master of Science in Recreation and Sport Administration with a concentration in Sport Media & Branding allows graduate students to explore the context and complexities of sport media relations, sport branding, digital media production and distribution, and sport sponsorships. 

Turn your passion for sports, innovative technology and business into a fantastic career. Sport media plays a pivotal role in the production and distribution of messages and brands that touch many aspects of our social and cultural lives.

From the unexpected surprise of Tim Tebow, to the unfathomable controversy of Penn State, to the underdog genius of Jeremy Lin - there is no denying that sport media play a pivotal role in the production and distribution of messages and brands that touch many aspects of our social and cultural lives. Sport in America today involve more than $200 billion in annual spending with leading sport brands being followed by 85 percent of the U.S. population.

With sport organizations wary of increasing ticket fees in a crowded recreation marketplace, effective media relations and branding strategies are becoming critical to their financial success. The Bureau of Labor Statistics' Office of Occupational Statistics and Employment projects a 12 percent increase in the need for sports marketing managers through 2018, with sports public relations specialists growing 24 percent nationally, and 22 percent in Kentucky for the same time frame. Careers in this field are diverse. Graduates typically work in the areas of marketing, merchandising careers, public relations, market research and analysis, communications, or branding. Additional information can be found through the Bureau of Labor Statistics employment outlook database.

The minimum requirements for acceptance are as follows:

  • A bachelor’s degree from a regionally accredited college or university.
  • A bachelor’s degree from a college or university of recognized standing with at least a 2.75 overall GPA.
    • Conditional admission may be considered on a case by case basis by the KRS Graduate Committee for those not meeting the above requirement.
      • Candidates who apply for an alternative admission must submit a resume including career objective, professional experience, and relevant coursework completed
      • Students admitted under the alternative admission requirements are conditionally admitted and must achieve a 3.0 GPA and not receive a final grade below a B in the first 12 credits of graduate courses.
  • Application and Fee
  • Official copy of Transcript(s)
  • Statement of Professional Intent
  • The GRE or GMAT IS NOT required for admission into this program.

Application Process

Deadlines for Admission Applications & Transcripts

Please Note: Course schedules are noted in parenthesis.

Required Core Courses (21 hours)

Concentration Courses (12 Hours)

General Eligibility

Eligibility for On Demand

Veterans and Active Military

Academic Department

WKU Online

The Graduate School

 

 

For more information about this program, fill out the form below.



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 Last Modified 9/4/20