WKU Gordon Ford College of Business - Department of Marketing; MBA Program
MKT 331: Social Media Marketing (face-to-face and online)
MKT 431: Advanced Social Media Marketing
BA 517: Advanced Marketing (MBA Program)
WKU College of Education and Behavioral Sciences; Educational Leadership Doctoral Program
In development (2018): Marketing and Public Affairs in Higher Education (doctoral course)
Influential Sources and the College Choice Process: Creating Change for Positive Advancement, 2015
Dr. Corie Martin joined WKU in 2008 and serves as the Director of Web Services and Digital Marketing for the Division of WKU Public Affairs. Her office oversees content creation and management for key areas of the WKU.edu website and official social media presences and outreach initiatives for the University. Martin contributes to the office of Marketing and Communications and to the WKU News team. Her work has supported marketing and outreach initiatives across the WKU campus network.
Martin's initiatives have included strategic partnerships with Foursquare, Google, OmniUpdate, Hobsons, NuCloud, and TargetX.
The Office of Creative Web Services has received numerous local, state and regional awards including Best Social Media, Best Website and Implementation, Online Innovation, Special Events Marketing Campaign, and Marketing/Communications Best Practices from CASE-KY, CASE III and the Professional Marketing Association of Bowling Green. Dr. Martin was the recipient of the WKU Staff Excellence Award for Professional Staff Member of the Year in 2012.
Martin has published in VOLT Magazine, LINK: The Journal of Higher Ed Web Professionals and she has been featured in University Business magazine and on Forbes.com. She presents nationally and is considered an expert in the field of higher ed social media and interactive student engagement. She was chosen as one of 15 presenters at the 2014, 2016, and 2017 Higher Ed Social Media Conferences and the 2019 Higher Ed Content Conference, both sponsored by higheredexperts.com. In 2015 she received nominations for 40 Women to Watch Over 40 and Marketer of the Year from the Professional Marketing Association of Bowling Green, KY.
Martin's 2018 engagements included a presentation at the Ruffalo Noel-Levitz National Conference on Student Recruitment, Marketing and Retention; a guest lecture at the Tennessee College Public Relations Association annual meeting, and Martin served as a delegate for the Kentucky Commissioner of Education's committee to redefine graduation standards in the Commonwealth.
Martin is available for speaking engagements for topics including social media, relationship marketing, online engagement, and digital outreach strategy, strategic marketing and collaborative communications. Please email requests to firstname.lastname@example.org.
Martin holds a doctorate in Postsecondary Educational Leadership from the WKU College of Education and Behavioral Sciences with a research emphasis in social media and student recruitment. @WKUDocMartin