Skip to main content
Western Kentucky University

Mass Communication

Major in Mass Communication

(This major will not be available to students entering WKU fall 2014 and thereafter.)

The major in mass communication offers students the opportunity to acquire a broad, flexible, interdisciplinary liberal arts education which is aimed at a comprehensive understanding of the dynamics of mass communication in society. For this reason, the major is unique in the School of Journalism and Broadcasting, in that it is not a specialized professional program. The mass communication major emphasizes critical thinking about the role of mass media in society. Graduates seek a wide variety of careers and post graduate work.

The major in mass communication (reference number 725) requires 36 semester hours and leads to a Bachelor of Arts degree. A minor or second major from outside the School of Journalism and Broadcasting, Film Studies and Communication Studies is required. The major is comprised of 18 hours of required courses and 18 hours of elective courses chosen in consultation with the student's departmental advisor, within designated areas.

One-half of the hours in the mass communication major must be at the 300- or 400-level. No course with a grade of "D" or below may be counted toward this major.

 

All 4-year tracks require Adobe Acrobat Reader to view. If you do not have Acrobat Reader installed on your browser, simply click the image below for a quick and easy FREE install.

adobe free

Mass Communication- 4-year Track

 

Admission Requirements (effective 8/02)

(This major will not be available to students entering WKU fall 2014 and thereafter.)

Prospective majors may take no more than 18 hours in the major before admission. Students must meet the following requirements before admission to the major:

1. Completion of 48 credit hours of course work applicable to the baccalaureate degree with a minimum overall grade point average of 2.5

2. Required courses include COMM 145 or 161 (161 preferred), HIST 119 or 120, the general education math requirement, and ENG 100 with at least a 'C'.

3. Completion of BCOM 185, BCOM 201 or JOUR 201, and BCOM 300 with a minimum grade of 'C'.

The following courses are required in general education:   ECON 150 or ECON 202 or ECON 203 (Category C), PS 110 (Category C).

Curriculum

Required Core Courses in the major -- 18 hours

(Pre-requisites are in parenthesis)

BCOM 185 Introduction to Broadcasting

one of the following two courses

BCOM 201 Process & Effects of Mass Communication

JOUR 201 Media and Society

BCOM 300 American Popular Arts (BCOM 201 or JOUR 201)

one of the following two law courses

BCOM 301 Mass Communication Law & Ethics (PS 110, BCOM/JOUR 201)

JOUR 301 Press Law & Ethics (junior standing, BCOM/JOUR 201, JOUR 202)

one of the following two history courses

BCOM 401 History of Broadcasting in America (fall)

JOUR 421 American Press History

JOUR 422 Current Issues in Mass Communication (capstone course)

Restricted Electives --18 hours

Choose six courses representing at least four elective areas.

(Pre-requisites are in parenthesis)

Aesthetic

FILM 201 Introduction to Cinema

ENG 365 Literature and Film (ENG 100, 200)

ENG 366 History of Narrative Film (ENG 100, 200)

ANTH 448 Visual Anthropology (junior standing)

FREN 450 Topics in Francophone Cinema (Eng 100, 200)

Cultural

FLK 280 Cultural Diversity in the United States

FLK 373 Folklore and the Media

FLK 379 Topics in Folklore - restricted to "Women and the Media" topic

COMM 363 Interracial Communication (deleted from course inventory 2008)

COMM 463 Intercultural Communication (COMM 200, 300 or permission)

WOMN/GWS 321 Women and Journalism (spring, odd years)

ENG 465 Film Genres (ENG 100, 200 and either FILM 201 or ENG 365, or permission)

HIST 447 History of American Popular Culture (HIST 119 or 120 or permission)

SPAN 490 Hispanic Cinema (SPAN 370 or 371 and one SPAN upper division course)

Commerce

MKT 220 Basic Marketing Concepts (sophomore standing)

PSY 371 Psychology of Sales Behavior (PSY 100)

PHIL 321 Morality and Business

JOUR 341 Principles of Advertising (JOUR 201 or BCOM 201 for mass comm majors)

JOUR 355 Fndmntls of Public Relations (JOUR 201 or BCOM 201 for mass comm majors)

JOUR 428 Newspaper Management (18 hours Journalism or permission)

BCOM 360 Electronic Media Programming & Research (BCOM 301 or permission)

BCOM 485 Broadcast Operations & Management (2nd semester junior standing)

Government

PS 303 Politics and Film

PS 327 Civil Liberties (PS 110 or junior standing)

PS 371 Public Opinion and Electoral Behavior (PS 110)

PS 372 Politics and the Mass Media (PS 110)

PS 375 Fundamentals of Political Campaign Management (PS 110 or permission)

PS 338 Government and Ethics (PS 110)

PS 450 Seminar in International Relations (restricted to media topics) (PS 250 or permission)

Media and Society

BCOM 481 Problems in Mass Communication (permission of instructor)

COMM 341 Theories of Communication (deleted from course inventory fall 2010)

COMM 346 Persuasion

COMM 451 Computer Mediated Communication (COMM 200,300 or permission)

PSY 350 Social Psychology (PSY 100)

SOCL 345 Sociology of Popular Music (SOCL 100 or permission)(on demand)

HIST 347 Social History of the U.S. since 1800

HIST 480 A Social History of Science

JOUR 300 Research in Ad & PR (JOUR 201, 202 and MKT 220 and either JOUR

341 for ad majors or JOUR 355 for PR majors; and a statistics course.)

ENG 466 Film Theory (ENG 366, 365; BCOM 271, or permission of instructor)

 

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 
 Last Modified 9/24/14