Gordon Ford College of Business Staff
- Assistant Professor - Marketing
- Email: firstname.lastname@example.org
- Office: Grise Hall 408
- Phone Number: 270-745-2412
Ruomeng “Ru” Wu is an Assistant Professor of Marketing, having received her Ph.D. from the University of Cincinnati. Her research is focused on consumer inference and green marketing. She is currently studying how facial expressions on logos and ads can influence inference and decision. She has presented her work at a variety of business and interdisciplinary conferences such as Society for Consumer Psychology and Association for Consumer Research. Her work has been published at top tier business journals such as Journal of Consumer Psychology and Journal of Business Research. Prior to receiving her PhD, Ru got a Bachelor degree in Business Communications at the Sun Yat-sen University, China.