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Western Kentucky University

Gordon Ford College of Business Staff - Joanna Phillips- Melancon

Dr. Joanna Phillips- Melancon

Dr. Joanna Phillips- Melancon

Associate Professor - Marketing and Sales

Office:  GH 410
Phone:  270-745-2619


Basic Marketing Concepts

Social Media Marketing


Dr. Phillips Melancon’s teaching areas include consumer behavior, integrated marketing communications, and marketing research. She has also taught advertising and basic marketing principles. Her primary research interests include loyalty program effectiveness and non-traditional advertising media. Her research has been published in The Journal of Retailing, Journal of Advertising, Journal of Business Research, Journal of Consumer Marketing and the Journal of Services Marketing.


Ph.D., University of Mississippi
B.S., Berry College

Dr. Melancon worked in Sales for Kawasaki Motors Inc. in Atlanta, Georgia, prior to starting her doctoral program.

Areas of Expertise

  • Social Media Marketing
  • Relationship Marketing
  • Loyalty Program Effectiveness
  • Consumer Behavior
  • Generation Y/Millennials

Professional Organizations

  • American Marketing Association
  • Atlantic Marketing Association
  • Reviewer for the Journal of Services Marketing

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 Last Modified 9/24/14