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Western Kentucky University


WKU offices in Bowling Green will open at 10 a.m. Friday. Classes Friday remain canceled and campuses in Glasgow, Owensboro and Elizabethtown/Ft. Knox remain closed Friday. Saturday classes in Bowling Green will proceed as scheduled. Here is a link to the University’s attendance policy during adverse weather conditions. Use caution and watch for slick spots on roads and walks. 

Residence Halls remain open until noon Saturday. Bemis & Barnes have space for those who need to stay longer. Visit WKU Housing & Residence Life for more information.

The high school regional basketball tournament games scheduled for Wednesday night were canceled. Games will be rescheduled for Friday/Saturday. Follow WKU News for the latest updates. #WKUAlert

Gordon Ford College of Business Staff - Jerry Gotlieb

Dr. Jerry Gotlieb

Dr. Jerry Gotlieb

Professor- Marketing and Sales

Office:  GH 408
Phone:  270-745-3098


Professor Gotlieb specializes in the areas of marketing management and marketing research. His current research interests are in the areas of perceived quality, perceived risk, and satisfaction. Other topics of interest include the effects of comparative advertising and inofrmation processing.


Ph.D., Marketing, Arizona State University
M.B.A., Arizona State University
B.S., Marketing, Arizona State University

Professor Gotlieb's research has been published in some of the leading journals. Among his publications are "The Moderating Effects of Message Framing and Source Creibility on the Price-perceived Risk Relationship," Journal of Consumer Research; and "Consumer Satisfaction and Perceived Quality: Complementary or Divergent Constructs," Journal of Applied Psychology. Professor Gotlieb's research has also been published in the Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Business Research, and other journals. Professor Gotlieb is also a member of several professional associations including the American Marketing Association. Association for Consumer Research, and the Academy of Marketing Science.

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 Last Modified 9/24/14