Western Kentucky University

Gordon Ford College of Business Staff - Craig Martin

Dr. Craig Martin

Dr. Craig Martin

Associate Professor- Marketing and Sales

Office:  GH 406
Phone:  270-745-5707
Email:  craig.martin@wku.edu

Research

Professor Martin specializes in sales and sales management, the consumer socialization of adolescents, sports marketing, and advertising to adolescents. His current research focuses on the customer-orientation of salespeople, the use of empowerment in a selling environment, the socialization process of adolescents, and the roles that entertainers and athletes play in advertising. His past business experience includes positions with leading global organizations in both financial services (Merrill Lynch) and telecommunications (United States Cellular/Bell South).

Bio

Ph.D., Marketing, University of Memphis
M.B.A., Business Administration, University of Southern Indiana
B.S., Business Administration, University of Southern Indiana

Dr. Martin is a member of the American Marketing Association and the Academy of Marketing Science. His current research focuses on the customer-orientation of salespeople, the use of empowerment in a selling environment, the socialization process of adolescents, and the roles that entertainers and athletes play in advertising. Dr. Martin has had research published in the Journal of Advertising, the Journal of Advertising Research, the Journal of Consumer Marketing, the Journal of Business and Industrial Marketing, the Journal of Marketing Theory and Pratice, the Marketing Management Journal, the International Journal of Retail and Distribution Management, the International Journal of Internet Marketing and Advertising, and multiple national and regional conferences.

 Last Modified 7/22/13